7 New Facebook Ad Insights You Need to Know Today

Are you up to date with the most cutting edge practices for Facebook ads? These are some of our biggest insights in Facebook advertising. These are the things that we’ve learned , having done Facebook ads for over 150 clients. Some of them are best practices that effective advertisers embrace, and some are new insights and changes you can’t afford to ignore. The seven most important things that you need to know to be really effective with Facebook ads today based on all our data… And if you don’t know us from Adam: We’ve been doing Facebook ads for ten years… We’ve done […]

5 Disturbing But Avoidable Causes of Expensive Online Leads

For business development, lead generation is key. And online leads are a great choice, whether you’re just trying to grow your newsletter of consumers to market to (B2C), or you’re selling directly to businesses (B2B). A few facts for you: 85% of B2B marketers say lead generation is their most important content marketing goal  According to MarketingProfs, Inside Sales (which includes cold outbound email) is one of the most effective sources of new leads. Facebook ads, Google ads, and SEO are great ways to grow B2C newsletter lists. Email marketing is the most common form of B2B lead generation. 53% […]

5 Signs You Need A Digital Marketing Plan Refresh

I hope you have a digital marketing plan. If you don’t, it’s time…. Even if you do have a digital marketing plan: Is it complete? Is it up-to-date? Is it on par with what your competitors are planning? Have you had any new, outside ideas recently? What are you missing? Here are 5 signs you might need a refresh on your digital marketing plan: WARNING SIGN #1: You Haven’t Done Anything Majorly New In Over A Year Is it business as usual, or do you have new ideas? Even if your ideas last year hit the ball out of the […]

facebook ad performance problem diagnosis

5 Steps to Diagnosing Facebook Ad Performance Problems

Do you ever run into Facebook ad performance problems? For example: Your campaigns suddenly aren’t performing as well? Your costs start to go up? Your new campaign doesn’t perform nearly as well as previous campaigns? We do mentor and train agency folks like Facebook ads specialists, and one of the big skill gaps we frequently have to train for are: The ability to discover the real cause of a performance problem so that you can take the right action to fix it. An understanding of the most important metrics (besides your key performance indicator) and how to use them to […]

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5 Steps to Create a Killer Go-To-Market Brand For Big Customer Response

I recently walked a small company through creating a new Go-To-Market (GTM) plan. They had struggled for years with multiple marketers and salespeople and had struggled to develop their own pipeline. They were getting a ho-hum response from prospects because: That’s a pretty serious situation. Fortunately, they had a good revenue source for other reasons. But the priority was to establish a new pipeline so that they could be more secure and independent, and that all the development work they’d done on their unique offering would pay off.  The cool thing was that they were a Google Partner and we […]

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10 Blogging Tips: How to Write a Blog

If you want learn to write a great blog post, you’ve come to the right place. You may have realized that the less you put into your writing, the less people read it. There are literally millions of blog posts out there, so you have a lot of competition, and you have to be good to rise above it. You may have written OK blog posts in the past, but if you follow the 10 tips in this article, you’ll be able to write excellent blog posts. And then you’ll get more social shares, links to your website, website traffic- […]

cartoon man fishing for leads

5 Secrets for B2B Lead Generation in 2020

Do you want to get more business-to-business leads so that you can grow your new business pipeline and increase sales? Interested in hearing the latest greatest tips and secrets in B2B lead generation? Then this post is for you!

chalkboard graph of decreasing costs

Facebook Post Promotion Ads for Lower Conversion Costs? DMMH #4

In this 4th episode of The Digital Marketing Happy Hour, Lynda and Brian discuss how post promotion ads can have direct and indirect effects on your conversion performance, e.g. lowering lead generation costs. Don’t forget to click through and subscribe to the DMMH channel- and comment on YouTube if you have any questions- or even suggestions for future videos!

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Video Advertising Tips: YouTube, Instagram and Facebook

In the second installment of our new Digital Marketing Happy Hour Show, we talk VIDEO ADVERTISING! In this episode, we answer questions like: What’s the best type of YouTube ad? Which objective should you choose for your Facebook ad? How long should your videos be for Facebook and Instagram? Enjoy, and don’t forget to subscribe to the YouTube channel!

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What Makes a Facebook Ads Expert? Digital Marketing Happy Hour #1

I’m so thrilled to debut a new podcast and youtube channel to you all today! And that I finally got my wife and partner in our digital marketing agency, Lynda Harvey-Carter, into some content where you can see the kind of thinking and work we do every day for our clients and partner agencies. We have a lot of fun doing the work and getting results- and we just have a lot of fun. Look forward to hearing what you think about it. Hope you enjoy! We’re calling it The Digital Marketing Happy Hour. It’s fun AND practical. In this […]