Whether you’re working in a B2B or a B2C business, if the people you’re trying to sell your product or service to are busy and not spending too much time just cruising the internet everyday, you might be worried about how you can reach and connect with these people. Especially if your target demographic doesn’t even spend a large portion of their day working on computers, like a farmer or rancher might while being on their tractor, it can be hard to know where to focus your digital effort.
To assist you with this in your business, here are three tips for targeting busy professionals in the digital space.
Use The Right Keywords And Phrases In Search
When busy professionals need something, they don’t have time to waste. Rather than looking for countless referrals and spending all their time independently researching, they trust search engines to help them find what they need quickly and efficiently.
Knowing this, it’s up to you to ensure that when someone searches for something relevant to your business, they’re able to find you. This requires you to have great, useful content published online with the right keywords and phrases. Try to create content with the most relevant keywords possible so that your business shows up for the right searches made by the right people.
Market To The Right Mobile Apps
For many busy professionals, they may not even have the time to go out and search for the solutions you could offer to them. This means that you have to know where they’ll be spending their time and market your business in those places.
Some ideal options for this can include things like placing ads on calendar apps, relevant news websites, and the websites of other online products that people in your industry frequent.
Shy Away From Written Content
While you might feel like written content might be of value to your target audience, busy professionals may not have the time to read through long-form content very often.
Knowing this, you might want to shy away from written content whenever you can. Rather, try to create short videos or infographics that can more quickly convey your ideas and messaging to people looking to get answers or advice fast. If you don’t know how to do this yourself, work on hiring someone who is experienced in creating this type of content and has a proven track record with its success.
If you’re wanting to do more marketing in the digital space but aren’t sure how to get the attention of people who are already too busy to spend much time online, consider using the tips mentioned above to learn how to better target these individuals.
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.