If you are an entrepreneur who owns or runs your own business or brand, you are already living the dream of so many people out there. However, you also know firsthand how stressful it can be. Not only are there uncertainties about your income, but also you have so much on your plate each and every day.
Whether you have a great team of people helping you out or you are doing everything on your own, you have a lot of responsibilities and this can become overwhelming at times. One of the most important things is marketing, so much of which is done entirely online these days. If you are feeling clueless about this or just need a little help figuring it all out, here are 3 online marketing tips for entrepreneurs.
Hiring an online marketing professional is one of the first and best steps you can take for your small business. If you are able to make room in your budget to do this, you won’t regret it. Be sure to do some research to find out exactly what type of marketing you want to do, and seek out a marketing expert who can help you to reach all of your goals and achieve the levels of success you are hoping for.
Don’t Sleep On Social Media
Having social media accounts on all of the various platforms for your business is super important because social media is one of the first places people look when doing research about businesses. Using social media is free or very inexpensive, and placing ads there is a great idea as well as they will reach a wide, targeted audience. Whether you are advertising biodegradable products or real estate services, targeted ads through social media will reach the people who are most likely to want to do business with you.
Be sure to always be responsive to comments and messages on social media as well, and to post frequently. If you find that this is too much for you to do, consider hiring a social media manager to help you out!
Understand Your Customer
In order for online marketing to work the way you need and want it to, you need to truly understand your customers and clients, and potential ones as well. You can do this by taking polls or surveys either via an email list or on social media, or inviting your existing customers or anyone interested in doing business with you to an open house or party of sorts so that you can get to know them in person. This will help you to gain helpful insight into what sorts of things your customers want to see from you, and you can use this to better market to them in the future.
Online marketing doesn’t have to be a stressful experience if you use simple tips like the above. Good luck!
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.