Hey bucko, you need to care why people share stuff online. What they share, they definitely like. What they like, they don’t necessarily share. Find out what about your business is most viral, and you’re building the infrastructure for word of mouth marketing, and thus mega growth. Everyone needs a competitive advantage to survive and thrive- isn’t being more shareable one of the best competitive advantages?
You need to read this deck if you want to suck less at viral marketing. It’s so good I hesitate to share it.