REPLAY: How to Become an Influencer [Facebook Live Show]

Posted on Posted in Advertising, Facebook Live, Influencer Marketing, Thought Leadership

Episode CUATRO of Live Online Learning (LOL)…

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Here’s what we talked about, in addition to attendee live questions we answered:

  1. Introduction
    1. What’s an influencer?
      1. An author, expert, TV personality, YT personality, celebrity or microfamous in a niche,
      2. Someone with followers and viewers and the ability to influence their audience-
        1. you’re not an influencer if people aren’t affected by you-
        2. you’re not an infuencer if you don’t have a following
      3. Some online influencers make 6 figures just for being themselves
      4. What the minimum you have to have or be to be an influencer?
        1. There are degrees of influence, but real influencers have a significant impact on an audience- if that’s a small audience they might not need to have 100,000 fans, but until you attract the attention of sponsors or media, you may not be that influential
        2. Once you have impact you’ll probably have haters- that’s a good sign- it’s hard to have haters without having a lot of supporters, it means you are pushing people in a direction and not everybody is going to agree- or you can just get a jealousy response from people who don’t like that you’re succeeding
    2. Anyone can become an influencer and get paid for it if they really want to
      1. Do you want to be a famous paid influencer, or an anonymous cubicle worker?
      2. Even if you don’t have a following you can get one
      3. Even if you don’t currently attract followers you can learn how to
      4. Anyone can make a living being an influencer if they work at it
      5. If you have beliefs, talent, expertise or even just a desire to talk to a lot of people? Then you should become more influential. Your voice, your perspective is important. The world needs your contribution. You deserve to influence an audience.
      6. Everyone who performs or influences large audiences experiences fear, even the best most famous singers and comedians- you can overcome it. It’s simply the desire to do and be your best, feeling the responsibility of a teacher or entertainer- use it to inspire you to prepare and to sharpen your performance.
  2. Network – personal
    1. Deepen your relationships
    2. Meet people in person
    3. Get to know VIP’s
  3. Network – online
    1. How many FB friends do you have? Grow to at least 3,000
    2. How many FB page fans? You don’t have to pay for page likes thru ads, but it’s a good idea until you have more than 5-10k. You should promote posts instead when you can, because having fans doesn’t ensure they’ll see your posts.
    3. How many LinkedIn contacts? Keep growing this, and keep it up with your email, Twitter and FB contacts- try to get over 1,000 at least.
    4. How many YT subscribers? YT and FB, social video is like the new TV- you don’t have a TV show to be famous or make money. And if you learn to do it well in social, maybe one day you could have a TV show too. Go for 100, then 1000, then 10,000.
    5. How many Twitter followers? It’s a good idea to have at least 10,000 – you can use tools like tweepi to follow the kind of people you want as followers and many will follow back.
    6. How many Instagram followers? Go for 5,000- there are tools to help you follow the right people and grow faster
    7. How many email subscribers? Email is one of the best
    8. ways to acquire a powerful list you can always go to for attention to new content or to sell things. Go for 10,000 at least; you need lead magnets- leadquizzes is a good start- but checklists are an easy way give value and get emails without a ton of work.
    9. How many podcast listeners? Podcasting is the new radio- even though it’s not mainstream, it’s a great way to have deep influence on people because they listen for a lot longer than people watch videos.
    10. What’s your monthly total reach? Aim for at least 100,000- you can increase this affordably with Facebook ads- do retargeting to stay in front of your web visitors, email subscribers and video viewers with your newest content.
    11. How much interaction or clicks do you get monthly? Some influencers aren’t really focused on website traffic- they do everything with YT, FB, etc but it’s important to have web visitors for retargeting and to get email subscribers- instead of relying 100% on social sites, since you can’t export a FB followering or YT subscriber list, you should own your list so you can contact them anytime you want- this is how Kevin Hart grew his comedy audiences, for example, and now he’s a millionaire.
  4. Teach
    1. What are you an expert in?
    2. How do you deliver value to an audience that will come to rely on you?
    3. Webinars
    4. In-Person Speaking
      1. Conference sessions and breakouts
      2. Paid speaking
    5. Facebook Live, YT Live
    6. YouTube channel videos
    7. Author books – author = authority
  5. Additional Credibility- what separates you from similar competing influencers? How are you better or different?
    1. Build a bio comprised of the following
    2. How long have you been doing this thing?
    3. Media appearances
      1. Trad like TV- Like Lewis Howes recently getting on Ellen or me being on Bloomberg TV news
      2. New like podcasts- not many give you credibility but it’s better than nothing, it proves people are interested in what you have to say- and it raises awareness of you
    4. Teach at an established college or university
    5. Bestselling books
    6. Working with famous companies or chosen by them, e.g. being an IBM futurist and one of the top social media experts LinkedIn says you should listen to
    7. Contribute to popular blogs
    8. Get certificates/accreditation- G AdWords cert/FB cert, e.g.
  6. Charisma
    1. Likability
    2. Humor- entertainment can have its own value even if you don’t teach- you could be an entertainer in the sports niche and make money from athletic companies- JP Sears does a great job of being hilarious about the niche in which he also does serious consulting
    3. Authenticity
    4. Personality
    5. Charismatic Leadership Traits from Professor John Antonakis
      1. Verbal
        1. metaphor and comparison,
        2. Story- do storytelling shows, study story structure and hero’s journey
        3. rhetorical question,
        4. contrasts,
        5. lists and repetitions,
        6. moral convictions,
        7. expressing the sentiments of the collective,
        8. setting high and ambitious goals, and
        9. creating confidence that goals can be achieved.
      2. Non-verbal – go to toastmasters, take improv and acting classes
        1. animated voice
        2. facial expressions, and
        3. Gestures
  7. How to get paid
    1. Consulting
    2. Sponsorships and endorsements- make sure to follow the FTC rules about disclosing when you’re being paid for what you’re saying, or you could get fined big time
    3. Live speaking
    4. Paid webinars

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