How to Go Viral and Sell More with Memes

Posted on Posted in Sales, Social Media Strategy, Viral Marketing

[Originally posted on Amazing.com]

Many companies go after engagement in social media. Others go directly for sales. If you can get both engagement and sales at the same time, that’s the holy grail. In this post, we’ll talk about both, using a type of post that not everyone has already worn out.

Engagement itself is valuable because it:

  • Grabs Customer Attention: Many companies spend millions just on reach and exposure, but it’s hard these days to grab and hold attention, and the competition just for attention is fierce.
  • Starts a Conversation: Engagement proves you not only got customer attention, but interest, which is one level better. You can get valuable information from customer interaction that can help you sell better.
  • Creates an Emotional Relationship between your customer and your brand, which increases the chance you’ll get the sale and increases the chance they’ll become loyal to your brand and stay loyal to you. It’s not just about sales, but about long-term customer loyalty.

There are many types of Facebook posts that create engagement. But few companies have taken full advantage of memes, which is crazy because we want Facebook posts that get shares, and…

A meme (/?mi?m/ meem) is “an idea, behavior, or style that spreads from person to person within a culture”.

You can take any of your own images and turn them into memes with this tool: https://makeameme.org/upload

For example:

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