AnalyticsSocial Media ROISocial Media Strategy

Geeky Lady ROI: Social Media Measurement with Nichole Kelly

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Nichole Kelly is the author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI.

As a bottom-line driven executive and CEO of Social Media Explorer|SME Digital, Nichole is most widely known for her Full Frontal ROI methodology; a systematic, measurement-orientedand practical approach to connecting an organization’s social media marketing activity to core business objectives: sales volume, revenue and costs which is documented in her book. And… Nichole is one of the best speakers on using social media to drive business performance!

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