Facebook Benchmarks: Do You Measure Up?

Posted on Posted in Analytics, E-Commerce, Facebook Advertising, Facebook Marketing, Facebook Posting

FB Benchmarks

How do you know if you’re doing well on Facebook? And once you’re doing ok, how good can it get? Here are the minimum thresholds and some of the best metrics we’ve seen:

Minimum Threshold Awesome
Facebook Post Engagement Rate 1.0% 16%
Newsfeed CTR 1.0% 5.0%
Right Column CTR 0.1% 0.5%
Lead Gen Squeeze Page Conv Rate 5.0% 40%
Ecommerce Site Conversion Rate 1.0% 3.0%
Amazon Product Page Conv Rate 12% 20%
B2C Cost Per Lead $10.00 $0.15
B2C Cost Per Sale $10.00 $3.00

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