How To Get More Customer Referrals With Facebook

Posted on Posted in Advertising, Internet Marketing Strategy, Social Media Marketing, Social Media Strategy, Webinars

liketagsHere’s a clever way to boost your sales by getting more recommendations to prospects from your current customers…

The research tells us that recommendations from friends are one of the most persuasive sales strategies out there.

Think about it in your own life: are you more likely to check out a new make of car because some Brian Carter dude recommended it, or because your best friend recommended it? Hopefully you answered “my best friend” even though the research tells us that Brian Carter is ridiculously influential 🙂

How To Make Friend Referrals More Effective And Palatable

All you need is:

  • An email list of customers
  • A Facebook Page
  • A Facebook Ad Account

Here’s How You Do it

On Facebook…

  1. Create a post asking people to think about a friend that would benefit from your business, and ask them to tag a friend in the comments.
  2. You can incentivize with a sweepstakes this by saying one recommender + recommendee pair will each win a prize.
  3. Take your customer email list, create a custom audience in Facebook Ads, create a lookalike audience from that, then
  4. Promote that Facebook post to these two audiences (one ad per audience)

Now, you’ve just reached out to your customers and people like them on Facebook with a giveaway that will drive action.

improvpromoI use this technique to promote my local improv comedy group’s performances (Andrea Vahl suggested it when Facebook changed their contest guidelines, I tried it, and it has worked for us a dozen times).

But it doesn’t have to be used for just events.

Speaking of events though, it could be used for paid webinars- what if you offered a $7 webinar and offer free access to five winners?

Adding a giveaway to it makes it less spammy- now people are giving their friends the opportunity to win something for free– and that makes the referrer look good, which is one of the keys to driving viral marketing activity.

Not everyone will refer, so have a backup option. Give the customer two options- if they don’t feel comfortable referring, or can’t think of someone, let them know they can also

  • Recommend you on LinkedIn, if you’re a solo entrepreneur, or
  • Positively rate your business on Yelp or Google Local.

Thar you go.

Now go do it!

[Infographic] Why Webinars Are One of the Highest-Profit Content Marketing Strategies

Posted on Posted in B2B, Webinars

Webinars are one of the most effective content marketing strategies. Marketers consistently rank them first or near the top, with only in-person events and case studies ahead of them. Unlike many types of content marketing, webinars can lead quickly to sales, and thus short-term ROI (your CFO is jumping up and down and clapping). But they have other benefits too, depending on how you use them:

  • Webinars can drive lead generation
  • Webinars can prompt a faster buying decision
  • Webinars can drive customer engagement
  • Webinars can create loyalty and improve customer retention

But a lot of webinars suck. Before I ever conducted a webinar, back in my agency days, I watched tons of them. My attention waned as the speaker droned on and on. Perhaps the webinar title promised greatness but the content was too basic, or the whole thing was just a veiled sales pitch. My employees agreed they were often time-wasters.

Webinars are a great way for experts to partner with businesses. The expert lends their credibility to the company while getting paid to teach. I’ve been fortunate to be hired for paid webinars by companies that include Microsoft, Citrix, Marketo, Mediapost, and Instant E-Training. (If you want me to do one for your company, click here!)

So, to create an EFFECTIVE webinar that gets high participant ratings and makes the sponsoring company happen, combine

  • Best Practices and Practical Takeaways so participants get a return on their time,
  • Success Stories that prove you aren’t full of crap, and
  • Entertainment value that keeps people awake.

Tech Content Marketing Infographic Series: Webinars

Explore more visuals like this one on the web’s largest information design community – Visually.