Kathy Klotz-Guest and I interviewed Russell not only because he’s probably the best online direct marketer I know, not only because ClickFunnels is a killer platform for getting online results, but because in his new book DotComSecrets, he talks about a couple great storytelling concepts, the Attractive Character, and the Seinfeld Daily Emails.
Kathy Klotz-Guest and I talk to Ron Ploof about storytelling for business and his StoryHOW Pitch Deck… Ron Ploof is a professional business storyteller who teaches how to transform messages, ideas, and presentations into memorable stories… he worked with Epson America and other companies… and he created this really cool deck- so let’s talk about it:
Kathy Klotz-Guest and I interview the always interesting, always enlightening Kevin Alison, formerly of MTV’s The State, now the mastermind behind the (million downloads a month) RISK! podcast and The Story Studio which trains people in both artistic personal and business storytelling. Here we talk about all of that with a focus on storytelling for business.
I took one of Kevin’s workshops in Charleston a couple years ago, and what he shared there really helped and made a ton of sense. I got him to share some of that in this video. It’s very valuable if you want to create stories that grab attention and have high impact. Watch, listen and learn!
The first in a new series of interviews about how to create better stories- Kevin Allison of the Risk! podcast (1 million downloads a month), The Story Studio and The State, interviewed by me and Kathy Klotz-Guest.
Called “an uncommonly honest author” by the Boston Globe, a “marketing guru” by The Wall Street Journal, and a “sales guru” by the Financial Times, Michael Port is a NY Times bestselling author of five books including Book Yourself Solid and The Think Big Manifesto. His 6th book, Steal the Show is being released this Fall.
AND Remarkably he is probably the only NY Times bestselling business book author to have also been a successful professional actor, guest starring on shows like Sex & The City, Law & Order, Third Watch, All My Children and in films like The Pelican Brief and Down to Earth.
These days, Michael can be seen regularly on MSNBC, CNBC, and PBS as an on-air-expert in communication and business development.
We spoke about:
Why Michael is teaching public speaking and performance
What he brought from theater into business speaking
How to create a powerful opening
Frameworks (structure) for speeches
How to get the audience to take action at the end of your presentation
How to get a standing ovation
As you evolve as a thought leader, how to choose your next book topic
Panel interview with Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest.
Some of the questions and topics covered:
Why do humans love and need stories?
What do we mean by story in business?
What’s missing from non-story marketing/advertising?
Which elements of story are we talking about? Hero? Character arc? Conflict? Good guys and bad guys?
How do you start creating a story for a business?
How does a solopreneur create their story?
Storytelling on Kickstarter; storytelling for entrepreneurs trying to get funding (silicon valley)
What are some examples of storytelling in business?
What mistakes do people make trying to tell story in business?
Tamsen Webster is the Executive Producer of TEDxCambridge and both the CMO and the SVP for Executive Communications and Coaching at Oratium. Part “idea whisperer,” part brand strategist, and part presentation coach, Tamsen is a mapmaker for messages. She helps people and organizations craft the conversations that turn ideas into action.
Kathy Klotz-Guest MA, MBA, is a marketing storyteller, speaker, and comic improviser. Founder of Keeping it Human, Inc., Kathy’s mission is to help clients turn marketing-speak into compelling marketing stories that customers act on. She has 20 years’ experience in marketing, stage comedy and writing, and all of her teeth.
Communication expert and #1 Amazon best-selling author of “Kill the Elevator Speech,” Felicia Slattery is the creator of the Signature Speech™ system and co-creator of Signature Speech & Webinar Wizard. Her clients include experts, entrepreneurs, CEOs and celebrities to help them deliver speeches and communicate like a pro to get amazing results.
Guests Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest discuss with Brian: how smart people sometimes screw up effective communication with jargon and other errors, and how they can communicate more effectively.