PODCAST: Video Tips, Comedy and “Picking People’s Brains”

Posted on Posted in Humor, Improv, Internet Marketing Strategy, Live Video, Storytelling, Video Marketing, Viral Marketing

Blog-Header-810x400-v26.01-Brian-CarterOne of my best friends in the marketing world, Jason Miller…

  • A man I’ve been on cruises with (yeah I guess we’re old?)
  • A man I’ve studied VIRAL FACEBOOK MARKETING with (we did a landmark ebook called Contagious Content that guided over 100,000 marketers in how to create Facebook posts that get more shares)
  • A man born on the SAME DAY OF THE YEAR AS ME – we are astrological twins!!!
  • A man I’ve watched STEVE VAI play guitar with MY WIFE with…

Jason Miller formerly of Marketo now of LinkedIn interviewed me for his podcast, which rocks as much as he does… We talked about:

  • Should we just do talking heads in live video?
  • Why does Brian have a green screen?
  • Should you let people pick your brain over coffee?
  • Professional quality video tips- start for less than $200!

Check it out.

Russell Brunson: Attractive Character & Seinfeld Emails [Video Interview, StoryDNA]

Posted on Posted in Internet Marketing Strategy, Social Media ROI, Storytelling

Attractive Character

Kathy Klotz-Guest and I interviewed Russell not only because he’s probably the best online direct marketer I know, not only because ClickFunnels is a killer platform for getting online results, but because in his new book DotComSecrets, he talks about a couple great storytelling concepts, the Attractive Character, and the Seinfeld Daily Emails.

Robert Rose from Content Marketing Institute [Video Interview, StoryDNA] with Kathy Klotz-Guest

Posted on Posted in Social Media Strategy, Storytelling, Thought Leadership

Kathy Klotz-Guest and I interview Robert Rose, the Chief Strategist for the Content Marketing Institute. He has a background in the entertainment biz, then the whole Silicon Valley startup thang… with an emphasis on great storytelling as a competitive advantage. AND… Robert is the author of The Seventh Era of Marketing.

 

Storytelling for Business with Kevin Allison [Video Interview, StoryDNA]

Posted on Posted in Storytelling

Kathy Klotz-Guest and I interview the always interesting, always enlightening Kevin Alison, formerly of MTV’s The State, now the mastermind behind the (million downloads a month) RISK! podcast and The Story Studio which trains people in both artistic personal and business storytelling. Here we talk about all of that with a focus on storytelling for business.

I took one of Kevin’s workshops in Charleston a couple years ago, and what he shared there really helped and made a ton of sense. I got him to share some of that in this video. It’s very valuable if you want to create stories that grab attention and have high impact. Watch, listen and learn!

Steal the Show with Michael Port [Video Interview]

Posted on Posted in Professional Speaking, Storytelling, Thought Leadership, Write A Book

Called “an uncommonly honest author” by the Boston Globe, a “marketing guru” by The Wall Street Journal, and a “sales guru” by the Financial Times, Michael Port is a NY Times bestselling author of five books including Book Yourself Solid and The Think Big Manifesto. His 6th book, Steal the Show is being released this Fall.

AND Remarkably he is probably the only NY Times bestselling business book author to have also been a successful professional actor, guest starring on shows like Sex & The City, Law & Order, Third Watch, All My Children and in films like The Pelican Brief and Down to Earth.

These days, Michael can be seen regularly on MSNBC, CNBC, and PBS as an on-air-expert in communication and business development.

We spoke about:

  • Why Michael is teaching public speaking and performance
  • What he brought from theater into business speaking
  • How to create a powerful opening
  • Frameworks (structure) for speeches
  • How to get the audience to take action at the end of your presentation
  • How to get a standing ovation
  • As you evolve as a thought leader, how to choose your next book topic

Storytelling In Business: Video Panel with Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest

Posted on Posted in Interview, Social Media Marketing, Storytelling

Panel interview with Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest.

Some of the questions and topics covered:

  • Why do humans love and need stories?
  • What do we mean by story in business?
  • What’s missing from non-story marketing/advertising?
  • Which elements of story are we talking about? Hero? Character arc? Conflict? Good guys and bad guys?
  • How do you start creating a story for a business?
  • How does a solopreneur create their story?
  • Storytelling on Kickstarter; storytelling for entrepreneurs trying to get funding (silicon valley)
  • What are some examples of storytelling in business?
  • What mistakes do people make trying to tell story in business?

Tamsen Webster is the Executive Producer of TEDxCambridge and both the CMO and the SVP for Executive Communications and Coaching at Oratium. Part “idea whisperer,” part brand strategist, and part presentation coach, Tamsen is a mapmaker for messages. She helps people and organizations craft the conversations that turn ideas into action.

Kathy Klotz-Guest MA, MBA, is a marketing storyteller, speaker, and comic improviser. Founder of Keeping it Human, Inc., Kathy’s mission is to help clients turn marketing-speak into compelling marketing stories that customers act on. She has 20 years’ experience in marketing, stage comedy and writing, and all of her teeth.

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Communication expert and #1 Amazon best-selling author of “Kill the Elevator Speech,” Felicia Slattery is the creator of the Signature Speech™ system and co-creator of Signature Speech & Webinar Wizard. Her clients include experts, entrepreneurs, CEOs and celebrities to help them deliver speeches and communicate like a pro to get amazing results.

Heroes at Work: The Hero’s Journey as a Career Parable for Life Hacking (Video Interview Panel)

Posted on Posted in Career Guides, Interview, Storytelling, Thought Leadership

Three smartie-pants (Michael Margolis, Kathy Klotz-Guest and Brian Carter) discuss:

  • How can you get further in your career?
  • Do you have a mentor? Also, if you’re a consultants and coaches, how you can mentors heroes.
  • Why might you not be able to reach people with the magical elixir you’ve discovered during your career adventure? Who should you take your elixir to?
  • Critics as threshold guardians
  • Despite your expertise, how do you communicate better in the mainstream?

Warning: a little bit of language in case you are sensitive to that!

The Velveeta Commercial Michael mentioned: “You’re not ready for that fish”