12 Mobile Marketing Stats You Can’t Afford To Ignore

Posted on Posted in Advertising, Digital Marketing Strategy, Internet Marketing Strategy, Mobile Marketing

80% of internet users own a smartphone. (Smart Insights)

Smartphones have beaten magazines and newspapers and aren’t far behind radio (eMarketer)

71% of marketers believe mobile marketing is core to their business. (Salesforce)

By 2019, mobile advertising will represent 72% of all US digital ad spending. (Marketing Land)

Consumer time spent on mobile is increasing while time spent with all other media is decreasing (eMarketer)

Mobile time is mostly APP time, NOT mobile web usage (eMarketer)

Apps account for 89% of mobile media time, with the other 11% spent on websites. (Smart Insights)

People are spending over 3 hours a day in apps, and only 50 minutes on the mobile web. (GeoMarketing)

57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report)

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (McKinsey & Company)

70% Of Consumers Delete Emails Immediately That Don’t Render Well On A Mobile Device (Blue Hornet)