Storytelling In Business: Video Panel with Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest

Posted on Posted in Interview, Social Media Marketing, Storytelling

Panel interview with Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest.

Some of the questions and topics covered:

  • Why do humans love and need stories?
  • What do we mean by story in business?
  • What’s missing from non-story marketing/advertising?
  • Which elements of story are we talking about? Hero? Character arc? Conflict? Good guys and bad guys?
  • How do you start creating a story for a business?
  • How does a solopreneur create their story?
  • Storytelling on Kickstarter; storytelling for entrepreneurs trying to get funding (silicon valley)
  • What are some examples of storytelling in business?
  • What mistakes do people make trying to tell story in business?

Tamsen Webster is the Executive Producer of TEDxCambridge and both the CMO and the SVP for Executive Communications and Coaching at Oratium. Part “idea whisperer,” part brand strategist, and part presentation coach, Tamsen is a mapmaker for messages. She helps people and organizations craft the conversations that turn ideas into action.

Kathy Klotz-Guest MA, MBA, is a marketing storyteller, speaker, and comic improviser. Founder of Keeping it Human, Inc., Kathy’s mission is to help clients turn marketing-speak into compelling marketing stories that customers act on. She has 20 years’ experience in marketing, stage comedy and writing, and all of her teeth.

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Communication expert and #1 Amazon best-selling author of “Kill the Elevator Speech,” Felicia Slattery is the creator of the Signature Speech™ system and co-creator of Signature Speech & Webinar Wizard. Her clients include experts, entrepreneurs, CEOs and celebrities to help them deliver speeches and communicate like a pro to get amazing results.

LinkedIn Marketing with Viveka Von Rosen

Posted on Posted in Interview, Social Media Marketing

Viveka took time out from living in the Matrix to speak to me about LinkedIn. It was fun and we talked about some super cool tips for LinkedIn marketing.

Viveka is the author of best-selling: LinkedIn Marketing: An Hour a Day & contributing author (expert) to The Sophisticated Marketer’s Guide to LinkedIn. She helps entrepreneurs, corporations and small business owners use social media for better business and personal branding & more effective conversations with their prospects.

She has been honored in these ways…

  • Forbes Top 20 Women in Social Media (2011, 2012, 2013, 2014)
  • Forbes Top 50 Most Influential People in Social Media (2011, 2012, 2013, 2014)
  • One of LinkedIn’s top 25 Social Media Influencers
  • CEOToday’s Top 25 Women in Social Media
  • Over 19K Endorsements on LinkedIn

We talked about:

  • A powerful LinkedIn data export tool you may not know about
  • Viveka most and least favorite things about LinkedIn
  • 8 quantitative metrics you should be using for LinkedIn marketing
  • How to get more people to see your LinkedIn published posts
  • The best way to get new business on LinkedIn
  •  Mistakes job seekers make on LinkedIn

Also, Viveka does a #LINKEDINCHAT on Twitter (Tuesdays at 8 PM ET). Don’t miss it!

Heroes at Work: The Hero’s Journey as a Career Parable for Life Hacking (Video Interview Panel)

Posted on Posted in Career Guides, Interview, Storytelling, Thought Leadership

Three smartie-pants (Michael Margolis, Kathy Klotz-Guest and Brian Carter) discuss:

  • How can you get further in your career?
  • Do you have a mentor? Also, if you’re a consultants and coaches, how you can mentors heroes.
  • Why might you not be able to reach people with the magical elixir you’ve discovered during your career adventure? Who should you take your elixir to?
  • Critics as threshold guardians
  • Despite your expertise, how do you communicate better in the mainstream?

Warning: a little bit of language in case you are sensitive to that!

The Velveeta Commercial Michael mentioned: “You’re not ready for that fish”