David runs a marketing and training firm dedicated to helping speakers, consultants, and high-fee experts maximize their influence, impact and income.
David’s instant-action marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Forbes, Fortune, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are online at http://www.doitmarketing.com
Today our families, workplaces and relationships are being shaken by rapid change. Our guest, Barnet Bain, says we must learn to harness creativity to thrive in this new world. Barnet is an award-winning filmmaker, broadcaster, educator and author of “The Book of Doing and Being: Rediscovering Creativity in Life, Love and Work” coming in July.
Forgive us on sound quality- we had to move to phone for this interview- but tons of valuable insights here if you want to be more creative:
Andrew Tarvin is a Humor Engineer at Humor That Works. He teaches people how to enjoy their jobs more while doing them better. Andrew has worked with thousands of people from 100+ organizations, including P&G, GE, and Microsoft, on topics ranging from mastering office communication to humor in the workplace.
Dr. Peter McGraw (@PeterMcGraw) is an associate professor of marketing and psychology at the University of Colorado Boulder. He is an expert in the fields of emotions and behavioral economics, with a focus on consumer behavior and public policy. McGraw directs the Humor Research Lab (HuRL) and recently co-authored The Humor Code: A Global Search for What Makes Things Funny.
Alyson Lex is BACK and this time we’re talking about SPECIFIC copywriting tips, pearls, hacks… and things you should NEVER EVER EVER DO. Watch it! It’s free! And it will help you make more sales and make more money and look sexier at the beach!
Jamie Turner is an internationally-recognized author and marketing thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of 60 Second Communications, a full-service marketing agency that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe.
Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He is also the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and also How to Make Money with Social Media, which has just been released in its second edition.
Kathy Klotz-Guest, Martin Shervington and I convened to tell some funny and poignant stories about our dads. And although it may not seem like it, we love them and wish them and yours a happy Father’s Day!
This is why I called my vidpodcast Brian Carter’s Brain- my brain is interested in all kinds of things- and this is a story of a woman who found her long-lost Dad via Facebook… just in time for Father’s Day! I met Melonie Dodaro at Social Media Marketing World in 2013, and she’s an amazing LinkedIn expert… we’ll talk to her about that in the future, but for now, here’s an awesome Father’s Day story:
Panel interview with Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest.
Some of the questions and topics covered:
Why do humans love and need stories?
What do we mean by story in business?
What’s missing from non-story marketing/advertising?
Which elements of story are we talking about? Hero? Character arc? Conflict? Good guys and bad guys?
How do you start creating a story for a business?
How does a solopreneur create their story?
Storytelling on Kickstarter; storytelling for entrepreneurs trying to get funding (silicon valley)
What are some examples of storytelling in business?
What mistakes do people make trying to tell story in business?
Tamsen Webster is the Executive Producer of TEDxCambridge and both the CMO and the SVP for Executive Communications and Coaching at Oratium. Part “idea whisperer,” part brand strategist, and part presentation coach, Tamsen is a mapmaker for messages. She helps people and organizations craft the conversations that turn ideas into action.
Kathy Klotz-Guest MA, MBA, is a marketing storyteller, speaker, and comic improviser. Founder of Keeping it Human, Inc., Kathy’s mission is to help clients turn marketing-speak into compelling marketing stories that customers act on. She has 20 years’ experience in marketing, stage comedy and writing, and all of her teeth.
Communication expert and #1 Amazon best-selling author of “Kill the Elevator Speech,” Felicia Slattery is the creator of the Signature Speech™ system and co-creator of Signature Speech & Webinar Wizard. Her clients include experts, entrepreneurs, CEOs and celebrities to help them deliver speeches and communicate like a pro to get amazing results.