New Live Series

Posted on Posted in Facebook Advertising, Facebook Live, Facebook Marketing, Internet Marketing Strategy

I’m very excited to announce a new Facebook Live series about how to do better marketing… And I have a co-host! Video marketing strategist and Facebook Live Diva Kate Volman, who’ve probably heard of from her GoDaddy’s Garage interview series and her work with Jay Baer… Here’s what it is: A weekly Facebook Live on teaching […]

The Top 10 Facebook Ad Mistakes in 2017

Posted on Posted in Advertising, Facebook Advertising, Facebook Marketing, Inspiration, Internet Marketing Strategy

It sucks when your ads don’t get results. It feels horrible. It can be accompanied by panic about how much money you spent to find out it didn’t work. You may not know why it didn’t work. You may not have set things up so that you learned anything from what didn’t work. You may not know […]

32-Cent B2C Leads and $1.82 B2B Leads with Quizzes and Facebook Ads

Posted on Posted in Facebook Marketing, Internet Marketing Strategy, Lead Gen, Social Media Marketing, Social Media Strategy

When we do lead generation for clients- we have achieved $0.32 B2C leads and $1.82 B2B lead with quizzes! We help them create quizzes, ebooks, checklists, whitepapers, and then run Facebook ads to generate the leads. Why? Most people won’t buy the first time they hear about you. If you want customers, you need a list […]

The Data Says: Fans Aren’t Buyers and Buyers Don’t Care About Your Fanpage

Posted on Posted in Conversion Optimization, Digital Marketing Strategy, Facebook Marketing, Internet Marketing Strategy, Social Media Marketing, Social Media Sales, Social Media Strategy

There’s an assumption in social media that if we get fans or followers and cultivate and invest in those relationships, that will create buyers- and possibly even loyal customers. Well, you know what they say about assumptions, don’t you? (If you don’t, ask somebody- I’m not going to say it here, because it’s a little inappropriate!) What if […]

PODCAST: Video Tips, Comedy and “Picking People’s Brains”

Posted on Posted in Humor, Improv, Internet Marketing Strategy, Live Video, Storytelling, Video Marketing, Viral Marketing

One of my best friends in the marketing world, Jason Miller… A man I’ve been on cruises with (yeah I guess we’re old?) A man I’ve studied VIRAL FACEBOOK MARKETING with (we did a landmark ebook called Contagious Content that guided over 100,000 marketers in how to create Facebook posts that get more shares) A […]

What Pokémon GO Means For Your Company’s Marketing

Posted on Posted in Advertising, Internet Marketing Strategy, Viral Marketing

(Putting aside using Pokémon GO to market a local retail business, if that attracts your target market…) Some people say that if your product is good enough, you don’t need to advertise. You’ve never seen a Pokemon Go advertisement, right? Pokémon GO is a huge phenomenon and making them a ton of money, right? So, you […]

How Facebook Cut This Company’s Cost Per Lead by 84%

Posted on Posted in Advertising, Analytics, Facebook Advertising, Internet Marketing Strategy, Social Media Lead Generation, Social Media Strategy

This is the first case study interview in the relaunch of my podcast. And yes, a lot of my podcasts start as videos. 🙂 Real companies, real campaigns, real results. One of the biggest problems we struggle with these days is an overwhelm – too much information, too many ideas, too many platforms, too many strategies. What […]

The More Ideas You Test the More Likely You Win

Posted on Posted in Content Marketing, Creativity, Facebook Advertising, Facebook Marketing, Facebook Posting, Internet Marketing Strategy, Social Media Strategy, Strategy

You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. […]