The Top 10 Facebook Ad Mistakes in 2017

Posted on Posted in Advertising, Facebook Advertising, Facebook Marketing, Inspiration, Internet Marketing Strategy

It sucks when your ads don’t get results. It feels horrible. It can be accompanied by panic about how much money you spent to find out it didn’t work. You may not know why it didn’t work. You may not have set things up so that you learned anything from what didn’t work. You may not know […]

Did You Know There Are 5 Types of Facebook Video Ads?

Posted on Posted in Facebook Advertising, Facebook Marketing, Social Media Strategy, Video Marketing

Facebook video is huge- Facebook reported seeing 100 million hours of daily video watch time near the end of 2015. And with the newer “related videos feature,” where people are automatically served another video after their current one, you can bet video views have grown dramatically from there. There are a lot of Facebook video options: Facebook Live Facebook video […]

How Facebook Cut This Company’s Cost Per Lead by 84%

Posted on Posted in Advertising, Analytics, Facebook Advertising, Internet Marketing Strategy, Social Media Lead Generation, Social Media Strategy

This is the first case study interview in the relaunch of my podcast. And yes, a lot of my podcasts start as videos. 🙂 Real companies, real campaigns, real results. One of the biggest problems we struggle with these days is an overwhelm – too much information, too many ideas, too many platforms, too many strategies. What […]

The More Ideas You Test the More Likely You Win

Posted on Posted in Content Marketing, Creativity, Facebook Advertising, Facebook Marketing, Facebook Posting, Internet Marketing Strategy, Social Media Strategy, Strategy

You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. […]

The 5 Facebook Ads Every Company Should Run

Posted on Posted in Advertising, Facebook Advertising, Facebook Marketing, Facebook Posting

Facebook is the king of social media. It has the most users and the best advertising platform. You absolutely have to be marketing on Facebook. Everyone does. Period. And because of the organic reach problem you have to be advertising on Facebook if you want to market on Facebook. But Facebook advertising is a blessing, […]