The Data Says: Fans Aren’t Buyers and Buyers Don’t Care About Your Fanpage

Posted on Posted in Conversion Optimization, Digital Marketing Strategy, Facebook Marketing, Internet Marketing Strategy, Social Media Marketing, Social Media Sales, Social Media Strategy

There’s an assumption in social media that if we get fans or followers and cultivate and invest in those relationships, that will create buyers- and possibly even loyal customers. Well, you know what they say about assumptions, don’t you? (If you don’t, ask somebody- I’m not going to say it here, because it’s a little inappropriate!) What if […]