The Data Says: Fans Aren’t Buyers and Buyers Don’t Care About Your Fanpage

Posted on Posted in Conversion Optimization, Digital Marketing Strategy, Facebook Marketing, Internet Marketing Strategy, Social Media Marketing, Social Media Sales, Social Media Strategy

There’s an assumption in social media that if we get fans or followers and cultivate and invest in those relationships, that will create buyers- and possibly even loyal customers. Well, you know what they say about assumptions, don’t you? (If you don’t, ask somebody- I’m not going to say it here, because it’s a little inappropriate!) What if […]

This Is Why Your Facebook Ad Spend Is Being Wasted

Posted on Posted in Advertising, Conversion Optimization, Facebook Advertising

Are you running Facebook ads and sending traffic to your website or e-commerce store or squeeze pages but not getting leads or sales or newsletter signups? If your Facebook ads aren’t getting leads or sales, the real problem may be very, very simple. It’s tempting to think: “Facebook ads don’t work!” “People don’t like what I’m offering!” […]

Real-World Growth-Hacking with Facebook Ads

Posted on Posted in Advertising, Conversion Optimization, SaaS, Social Media Strategy

We’ve done lead gen for dozens of companies in the last five years, mainly via Facebook ads (although we provide other services like AdWords and landing page and funnel creation, but Facebook is both hot and indispensable). We also provide feedback when they run into conversion issues…. because, of course, if their site isn’t converting at a minimum […]