REPLAY: How to Become an Influencer [Facebook Live Show]

Posted on Posted in Advertising, Facebook Live, Influencer Marketing, Thought Leadership

Episode CUATRO of Live Online Learning (LOL)…

To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified!

Here’s what we talked about, in addition to attendee live questions we answered:

  1. Introduction
    1. What’s an influencer?
      1. An author, expert, TV personality, YT personality, celebrity or microfamous in a niche,
      2. Someone with followers and viewers and the ability to influence their audience-
        1. you’re not an influencer if people aren’t affected by you-
        2. you’re not an infuencer if you don’t have a following
      3. Some online influencers make 6 figures just for being themselves
      4. What the minimum you have to have or be to be an influencer?
        1. There are degrees of influence, but real influencers have a significant impact on an audience- if that’s a small audience they might not need to have 100,000 fans, but until you attract the attention of sponsors or media, you may not be that influential
        2. Once you have impact you’ll probably have haters- that’s a good sign- it’s hard to have haters without having a lot of supporters, it means you are pushing people in a direction and not everybody is going to agree- or you can just get a jealousy response from people who don’t like that you’re succeeding
    2. Anyone can become an influencer and get paid for it if they really want to
      1. Do you want to be a famous paid influencer, or an anonymous cubicle worker?
      2. Even if you don’t have a following you can get one
      3. Even if you don’t currently attract followers you can learn how to
      4. Anyone can make a living being an influencer if they work at it
      5. If you have beliefs, talent, expertise or even just a desire to talk to a lot of people? Then you should become more influential. Your voice, your perspective is important. The world needs your contribution. You deserve to influence an audience.
      6. Everyone who performs or influences large audiences experiences fear, even the best most famous singers and comedians- you can overcome it. It’s simply the desire to do and be your best, feeling the responsibility of a teacher or entertainer- use it to inspire you to prepare and to sharpen your performance.
  2. Network – personal
    1. Deepen your relationships
    2. Meet people in person
    3. Get to know VIP’s
  3. Network – online
    1. How many FB friends do you have? Grow to at least 3,000
    2. How many FB page fans? You don’t have to pay for page likes thru ads, but it’s a good idea until you have more than 5-10k. You should promote posts instead when you can, because having fans doesn’t ensure they’ll see your posts.
    3. How many LinkedIn contacts? Keep growing this, and keep it up with your email, Twitter and FB contacts- try to get over 1,000 at least.
    4. How many YT subscribers? YT and FB, social video is like the new TV- you don’t have a TV show to be famous or make money. And if you learn to do it well in social, maybe one day you could have a TV show too. Go for 100, then 1000, then 10,000.
    5. How many Twitter followers? It’s a good idea to have at least 10,000 – you can use tools like tweepi to follow the kind of people you want as followers and many will follow back.
    6. How many Instagram followers? Go for 5,000- there are tools to help you follow the right people and grow faster
    7. How many email subscribers? Email is one of the best
    8. ways to acquire a powerful list you can always go to for attention to new content or to sell things. Go for 10,000 at least; you need lead magnets- leadquizzes is a good start- but checklists are an easy way give value and get emails without a ton of work.
    9. How many podcast listeners? Podcasting is the new radio- even though it’s not mainstream, it’s a great way to have deep influence on people because they listen for a lot longer than people watch videos.
    10. What’s your monthly total reach? Aim for at least 100,000- you can increase this affordably with Facebook ads- do retargeting to stay in front of your web visitors, email subscribers and video viewers with your newest content.
    11. How much interaction or clicks do you get monthly? Some influencers aren’t really focused on website traffic- they do everything with YT, FB, etc but it’s important to have web visitors for retargeting and to get email subscribers- instead of relying 100% on social sites, since you can’t export a FB followering or YT subscriber list, you should own your list so you can contact them anytime you want- this is how Kevin Hart grew his comedy audiences, for example, and now he’s a millionaire.
  4. Teach
    1. What are you an expert in?
    2. How do you deliver value to an audience that will come to rely on you?
    3. Webinars
    4. In-Person Speaking
      1. Conference sessions and breakouts
      2. Paid speaking
    5. Facebook Live, YT Live
    6. YouTube channel videos
    7. Author books – author = authority
  5. Additional Credibility- what separates you from similar competing influencers? How are you better or different?
    1. Build a bio comprised of the following
    2. How long have you been doing this thing?
    3. Media appearances
      1. Trad like TV- Like Lewis Howes recently getting on Ellen or me being on Bloomberg TV news
      2. New like podcasts- not many give you credibility but it’s better than nothing, it proves people are interested in what you have to say- and it raises awareness of you
    4. Teach at an established college or university
    5. Bestselling books
    6. Working with famous companies or chosen by them, e.g. being an IBM futurist and one of the top social media experts LinkedIn says you should listen to
    7. Contribute to popular blogs
    8. Get certificates/accreditation- G AdWords cert/FB cert, e.g.
  6. Charisma
    1. Likability
    2. Humor- entertainment can have its own value even if you don’t teach- you could be an entertainer in the sports niche and make money from athletic companies- JP Sears does a great job of being hilarious about the niche in which he also does serious consulting
    3. Authenticity
    4. Personality
    5. Charismatic Leadership Traits from Professor John Antonakis
      1. Verbal
        1. metaphor and comparison,
        2. Story- do storytelling shows, study story structure and hero’s journey
        3. rhetorical question,
        4. contrasts,
        5. lists and repetitions,
        6. moral convictions,
        7. expressing the sentiments of the collective,
        8. setting high and ambitious goals, and
        9. creating confidence that goals can be achieved.
      2. Non-verbal – go to toastmasters, take improv and acting classes
        1. animated voice
        2. facial expressions, and
        3. Gestures
  7. How to get paid
    1. Consulting
    2. Sponsorships and endorsements- make sure to follow the FTC rules about disclosing when you’re being paid for what you’re saying, or you could get fined big time
    3. Live speaking
    4. Paid webinars

REPLAY: 5 Biggest Lead Gen Mistakes [Facebook Live Show]

Posted on Posted in Advertising, Facebook Live, Lead Gen, Social Media Lead Generation

Episode TRES of Live Online Learning (LOL)… as usual we debuted a cool cheatsheet (8 Tips for Lead Magnets That Sell) AND gave away a seat in my Facebook ads course.

To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified!

Here’s what we talked about, in addition to attendee live questions we answered:

  • Why build a list?
    • Most people don’t take action right away first time they come to your site- what % of your visitors become customers the first time they come to your site? How long do they spend on your site the first time they come? Often it’s just a couple minutes.
    • You have to build a relationship and take time to tell the whole story of
      • your value proposition,
      • your company,
      • how you can help them,
      • how you’re different,
      • why they should work with you
      • And you need to capture their info so you can continue that relationship.
    • Historically email marketing is the highest profit digital marketing channel, period.
    • Along with retargeting, it’s hard to do profitable digital marketing without email marketing and lead gen.
  • Do you have an email list?
  • What should leads cost?
    • List some of our results
    • Home furnishing client: 84% reduction in cost per lead through customer analysis to discover ideal customer profile, plus ad and audience testing.
    • Self-help author: 32-cent quiz leads and $3 ebook leads.
    • Staffing company: job applications at 75% lower costs than CareerBuilder.
    • Travel and hospitality: 10-cent B2C leads.
    • Marketing services: $1.82 B2B leads through combination of ad testing and personality quiz.
    • Musician promotion and mentorship website: 7x the new users mainly by testing 80+ images and 15 audiences.
    • Microsoft partner cloud hosting company: $29 B2B leads from CTO’s and IT sys admins.
    • What are your leads costing you?
      • If they’re free, you’re probably not advertising which means you can’t accelerate your volume. Very few companies find free ways to drive enough lead volume.
    • How do you drive down lead gen or email subscriber costs?
      • Smart advertising and testing- having an optimization process to drive more action at a lower cost- ours is called A.C.T.
      • Conversion optimization through split testing
      • Great lead magnets- creating and testing 4-5 of them at least over time
      • Have you analyzed your audience with facebook audience insights?
        • Targeting helps a ton- if you’re in front of the wrong people, you may not get leads, and even if you do, you won’t get sales
  • How do you get more leads? Are you getting enough leads? How many new leads or email list subscribers are you getting a day?
    • Are you giving people a reason to give you their contact info?
    • A newsletter isn’t good enough
    • Are you split testing your landing pages
    • Do you want five times as many leads?
    • List the x times we got from each kind of testing
  • Are leads good enough or do you want sales
    • Are your leads becoming customers?
    • What’s the lifetime value of your leads? (how much revenue does the average subscriber bring you?)
    • Are you reaching enough people? If you don’t get enough leads you’ll never get sales-
    • It’s possible to get leads in a way that doesn’t make them think of you as someone to buy from- they get the thing and forget
    • They maybe get the lead magnet and don’t even read it
    • You might get an email but not have a follow-up sequence to engage and educate and warm them up
  • How being a thought leader increases the power of your lead gen- they want you not just one of you
    • Is it hard to sell the leads you get?
    • Maybe you aren’t differentiating yourself enough
    • How are you different or better than your competition?
    • Do you know who your competition is?
    • Does your lead magnet position you as different and better?
    • Start selling before they talk to a salesperson
  • 10 Lead magnet types
    • What kinds of lead magnets have you created?
    • Quiz, checklist, ebook, case study, webinar, free report, whitepaper, swipe file, cheatsheet, toolkit
    • Whitepapers are boring but credible and highly shared on linkedin
    • Quizzes are the most shared type of lead magnet on facebook
    • Checklists and ebooks are good on fb, li, twit- so doing quizzes, checklists and ebooks is a good way to hit all three.
  • What you need to do great lead gen
    • Advertising (traffic source)
    • Lead magnet (reason to give up contract info)
    • Split testing landing pages, with platform like unbounce, leadpages, clickfunnels, optimizely, optimizepress (or maybe skip this with fb lead ads)
    • Email provider like aweber
    • Email follow-up sequence

 

REPLAY: Facebook Video and How to Get 1,000 Views for $4.37 [Facebook Live Show]

Posted on Posted in Advertising, Facebook Live, Video Marketing

Episode DOS of Live Online Learning (LOL)… as usual we debuted a cool cheatsheet (The 5 Facebook Video Ad Tips Cheatsheet) AND gave away a seat in my Facebook ads course.

 

We talked about:

  • Facebook Video Stats
  • Facebook Video Tips
  • Facebook LIVE Video Tips
  • Facebook vs YouTube marketing and advertising
  • And answered questions live!

To be doubly sure not to miss future live shows, opt in here to join the email list so we can keep you notified!

 

#INFOGRAPHIC: 5 Tips for Creating Content Marketing That Gets Big Results

Posted on Posted in Advertising, Content Marketing

We also have a video walk-through of how to do this in detail! (opens in new window).

Share this Image On Your Site

What’s Facebook Ad Relevance Score? Is It Important?

Posted on Posted in Advertising, Analytics, Facebook Advertising

I’m about 99.9% sure Facebook created relevance score because advertisers were not getting that clickthrough rate (CTR) is king… check this out:

ctr-relevance

Think CTR and Relevance Score are related?

You just about NEVER see an R2 value this high with ad metrics… the closest to this I’ve seen is the correlation of CTR to CPC, and if I recall that was only around 0.5 or 0.6.

If you’ve never heard of scatter graphs and R2 values, here’s some background. Excel actually makes it REALLY easy to create one and get the R2 value at a simple level.

The point is, relevance score is just a code word for CTR, and CTR is an indicator of how well your message/creative fits your targeting.

As you may know, Mark Zuckerberg wants you to create ads people love, or ads people want to interact with at a high rate… in other words, ads that don’t suck… and that’s why unlike any other ad platform in the world, if your ads are exceptionally relevant and get exceptionally high CTR, you can get INCREDIBLY low cost clicks, engagements, video views, etc.

That said, when you’re going for conversions, the highest CTR is not always the best. In fact, we find that a more average CTR leads to better conversion rate.

You may also want to read:

10 Dramatic Copywriting Formulas From The Super Bowl

Posted on Posted in Advertising, Branding, Copywriting, Facebook Advertising

Do you want your company, product or service to be taken more seriously?

TV writers are gifted at drama. We can learn from them to increase the gravitas around our products, services and brands.

FORMULA: “This hasn’t happened in ___ years.”

Is your product or company or event or crisis the first something in 10, 20 or 50 years?

EXAMPLE:

  • We haven’t had a new marketing tool as groundbreaking as Facebook ads in 15 years- since the advent of search ads. You could argue that due to their targeting and flexible formats, they are more revolutionary than search ads, and that we haven’t had anything this new and powerful since the invention of the TV ad in 1941.

FORMULA: “I’m so proud to be an ___.”

Are you proud to be something? Are your customers proud to be something? Or someone? Or part of a group? For bonus points- why are you proud?

EXAMPLES:

  • I’m proud to be a Facebook advertising expert- because we’re creating profit by discovering customer passions.
  • I’m proud to be a digital marketer- because we’re innovating how companies and customers discover one other.

FORMULA: “If you’ve ____ we’ll take care of you.”

What problem are your customers having that you rescue them from? What mishap has befallen them?

EXAMPLES:

  • If you’re having trouble with Facebook marketing, we’ll take care of you.
  • If your conversion rates are low or you can’t achieve profitability, we’ll take care of you.

FORMULA: “The best ___ in ___.”

Do you have the best something in any category? Is your company the best in any category? This is a good formula for your unique selling proposition, something I spend an entire lesson on in my Social Marketing Profit System.

EXAMPLE:

  • The Brian Carter Group is the best Facebook advertising consultancy in the world.

FORMULA: “___ is plotting to kill _______s.”

This was from a political ad that mentioned ISIS. Who is your enemy? Who is your customer’s enemy? If it’s not a person, what is the enemy? What trend or problem or fear or obstacle?

EXAMPLES:

  • Traditional media buyers are plotting to kill your profits!
  • Big ad agencies are plotting to plunder your budgets!

FORMULA: “We are facing a ____ crisis.”

Another political ad. What kind of crisis is your customer facing? What’s their biggest problem? How can you make it seem even bigger? Don’t minimize it. How large does it loom in their nightmares?

EXAMPLES:

  • We are facing a profitability crisis.
  • We are facing a digital marketing learning curve crisis.
  • We are facing a marketing effectiveness crisis.

COOL WORDS: Champions, Magnificent, Elite…

These are just some words we rarely think to apply outside of sports, but they’re powerful.

EXAMPLE:

  • Do you want to be an elite marketer? An elite Facebook advertiser? Those who study my Social Marketing Profit System emerge having become magnificent champions of profitability.

FORMULA: “To ____… It gives you chills just thinking about it.”

What’s the big deal in your arena? What do people aspire to? What’s the dream? This needs to be a singular thing- the biggest possible thing.

EXAMPLE:

  • To change a business and the fates of its owners by creating a profitable ad system for them… it gives me chills just thinking about it.

FORMULA: “If you want to ____ you have to ____.”

What is required? What do you require of your customers? What is required for them to succeed?

EXAMPLE:

  • If you want to profit online, you have to test a lot of ads.

FORMULA: “What separates the ____ from the ____ is…”

What’s the dichotomy in your arena between the successes and the failures? Between the good and bad?

EXAMPLE:

  • What separates the profitable from the unprofitable is open-mindedness, creativity, and diligent testing.

Real-World Growth-Hacking with Facebook Ads

Posted on Posted in Advertising, Conversion Optimization, SaaS, Social Media Strategy

3 Reasons New Websites Fail

We’ve done lead gen for dozens of companies in the last five years, mainly via Facebook ads (although we provide other services like AdWords and landing page and funnel creation, but Facebook is both hot and indispensable).

We also provide feedback when they run into conversion issues…. because, of course, if their site isn’t converting at a minimum level, our ads don’t look like they’re doing very well. That’s how we get low cost new site users and registrations.

Do you want more new users, and a lower cost per user?

We’ve seen some common obstacles and mistakes companies make…

The 3 Biggest Reasons New Sites Fail at Launch

Do you want to create a site that customers really want to use?

The biggest failures we see are when creators:

  1. Aren’t solving customers’ real pain points
    (Mistake: “This is what we THINK their problems are.” Stop thinking and start asking.)
  2. Didn’t create something customers really want
    (Mistake: “They SHOULD want this, right?” I don’t know. You don’t know. Find out.)
  3. Require new behavior that people may not comply with
    (Mistake: “This is cool and NEW, so people will go through hell to get it, right?” But new things are unproven)…

…and thus you may get low conversion rates, which means high cost per user acquisition, or no conversions, which is very disturbing.

Do you want to avoid those mistakes?

How NOT to Build a PIG

Marketing and advertising, at worst, is lipstick on a pig.

How to avoid building a pig: start with what customers need and want.

Survey before building using tools like surveymonkey combined with Facebook ads to your ideal target audience.

Isn’t knowing better than guessing?

Find out what they REALLY want- not what you THINK they want.

Test Your First 100 Visitors

Do you want to know how well you’re actually doing?

Make sure your website is converting from the start. Track mercilessly.

Can’t you just grow virally or for free on social media? Not every niche or product is super-shareable, so sometimes you still need advertising to get your first users in and learn from them.

Do you want to pay only for the customers who are the best fit?

Advertising ensures you’re reaching the right people. Organic social media is a crapshoot. Who knows who you’ll get. Maybe people who don’t need your site.

Do you want to grow fast and make your users super-happy?

The companies that thrive are the ones that evolve quickly based on analytics and user feedback.

Use tools like hotjar to watch what real users do and where they run into trouble.

You can also use their poll to implement the Ask question process on your website.

Do You Have a Conversion Problem?

A conversion is when you get a user to do something:

  • Register
  • Opt-in
  • Buy

It’s what you want them to do.

You must be able to see your conversion rates.

Do you want to accelerate your success and lower your costs?

Users should convert at at least 10-40% for free services, and at least 1-2% for paid ones.

  • If you’re over those benchmarks, you’re on track. Then great marketing can accelerate your success.
  • If you’re below them, something is wrong: targeting, user experience, product concept, copywriting, etc.

Do you want to avoid wasting money?

Make sure you have Google Analytics goals set up, and you’re tracking properly with Facebook, AdWords and other conversion code. These need to be tested so you are 100% sure they’re accurate as early as possible, ideally BEFORE you pay for ad traffic.

Do you want to be able to KNOW WHAT users DO on your site?

Program your website so that every page has its own URL, or you’ll have trouble tracking user actions. For some reasons a lot of programmers like to make things happen without the URL changing, but this creates tracking problems. You won’t be able to get the info you need to find out what’s wrong or get better results.

GA behaviors don’t lead to as good reporting as GA goals. You want to be able to map goals back to traffic source, landing page and more.

Do you want to know the best webpage to send them to, so you can get the lowest cost per new user?

One of my favorite custom reports in GA maps landing page (the first page they came to on the site when they visited) to conversion rate. That way I know what the best first page is to send people to with ads:

Split Testing Is NO LONGER Optional

Do you want to learn WHAT makes customers DO what you want them to DO?

Custom website programming causes a lot of tracking and improvement obstacles. One of them is the inability to split-test.

You need to be able to test multiple versions of your opt-in or registration pages. This is no longer optional.

Creating only one version of a user registration form and not being able to improve its conversion rate is a vulnerability for your business and increases the cost of customer acquisition.

Split-testing…

  • Increases conversion rates,
  • Lowers customer acquisition costs
  • Teaches you what they respond to and what they don’t.

You can get better results throughout your company by applying those learnings:

  • To your ads
  • To your product development plans
  • To how you write emails
  • To your customer service FAQs
  • To your intro videos, etc.

The best market research is the data that shows you what your actual customers respond to or don’t.

This is the most valuable info you can get about them- what will make them take action.

That’s why landing page optimization tools like LeadPages and ClickFunnels and Unbounce are doing so well right now.

(I actually split test the titles of my blog posts, too, even this post!)

Want to create an awesome site AND get lots of new users affordably?

Some people go so far as to say the website is dead… but you and I know many companies want to create something new and unique- my recommendation is to think modularly:

  1. Let your website do what it specializes in, but
  2. Plug in a landing page tool + email marketing service to get customers into your SaaS.

If need be, create a data-bridge program to pull customers from the email service into your database. (Or… feel free to program your entire own split-testing platform- But that would be a ton more work.)

The upshot is:

  • Don’t reinvent the wheel.
  • Don’t use a crappy wheel that doesn’t function just because you programmed it.
  • Don’t build a car that doesn’t have wheels (in this analogy, split-testing is a wheel).

Use industry best practices and plug into the services that are already out there.

Make sense?

 

5 Keys to Social Ad Lead Generation For Cloud Hosting & IT

Posted on Posted in Advertising, B2B, Content Marketing, Facebook Advertising, Lead Gen

5 Keys to Social Ad Lead Gen

Not long after keynoting for Microsoft, I was contacted by a leader in a Microsoft team that helps their partner companies sell MS hosting services. They had me design a digital marketing training program for these partner companies.

We also did a number of pilot programs with cloud hosting companies.

For one of these, in 2013, we wrote a whitepaper, guided them to create a lead gen download page, and we ran Facebook ads to generate leads. It was quite open-minded of them to do this, because even now on the doorstep of 2016, many B2B companies aren’t sure Facebook is right for them.

The results were:

  • We reached 467,000+ CXO’s and I.T. Sysadmins
  • We generated leads from $29 to $59 apiece.

Overall, it was a success.

Could it be better? Yes. These are definitely some of the more expensive leads we’ve seen… in B2C, leads can go below $1.00 CPA at times, and even in B2B I’ve seen them below $10.00.

I believe these leads cost what they did for several reasons, all of which we’e addressed in our marketing processes since, and here’s how we do it better now:

  1. TARGETING: Targeting chief executives can be more expensive. However, testing more ways to target the same groups helps you find lower costs, and Facebook has added more targeting options since we ran this campaign. We recommend testing at least 5-10 targeting criteria audience variations per target customer.
  2. PASSION: Whitepapers are boring and the way to lower costs on Facebook is to find the customer’s passion. The more interesting and stimulating you can make the content, the better. We’ve learned that selling to the intellect only is not as good as also selling to the emotions.
  3. DESIGN: There wasn’t a budget for design, so the graphic design of the whitepaper wasn’t that attractive- again, low excitement leads to higher costs. We recommend the budget include design work if you don’t have an in-house designer.
  4. SPECIFICITY: I also believe that in the whitepaper writing, instead of covering 11 I.T. problems, which is general and vague and gives you nothing to grab onto, we should have chosen the most painful specific problem and homed in on that. Then perhaps the name of the whitepaper itself would have evoked more interest.
  5. SPLIT-TESTING: The client insisted on using their own website for the landing page, which meant we could not split-test any creative; we’ve found that the best practice is to test at least three if not five versions of the squeeze page, and this can increase conversion rate by 50% – 200%. That means we might have cut the cost per lead in half right there. We now have platforms on which we create and run split-tests for clients.

So, if you are looking to grow new customer leads in the I.T. space, or any B2B effort (we’ve done other industries), reach out and let’s talk about achieving your goals!

SOCIAL MEDIA MARKETING LIE #3

Posted on Posted in Advertising, Facebook Advertising

Social Media Marketing Lie No 3

There’s nothing I hate more in social media than the lies and myths I see spread around…

They make it more difficult for businesses and students to succeed.

One of the social media lies I really hate is…

“YOU HAVE TO USE POWER EDITOR FOR FACEBOOK ADS”

This is not true at all.

At least 90% of what you need to do with Facebook ads can be done in the Ad Manager.

We’ve managed millions of dollars in Facebook ad spend for dozens of companies of all sizes including Fortune 500 companies, and gotten great results.

And a lot of that work has been done in the Ad Manager.

RARELY do you need Power Editor, and it is very geeky and intimidating, and at first it’s really counterintuitive to navigate, so I HATE to send people to it until they absolutely have to go there.

OVERWHELM is one of our biggest enemies in digital marketing. There is such a big learning curve. There’s so much to learn. The interfaces can be really complicated.

Let’s keep it SIMPLE.

It’s true, you can’t just BOOST posts, because that just gets you likes comments and shares.

You’re going to want traffic and leads and sales, right?

So, use Ad Manager for most of your Facebook ad work.

There only are a few situations where you need Power Editor. For example…

  • If you want to copy ads quickly and only alter them a little bit
  • If you want to rename a whole bunch of ads quickly
  • If you want to try lead ads (although so far my experience is that website conversion ads to lead gen squeeze pages work better)
  • If you want to write longer ad copy than you can in the Ad Manager

And before you get all excited about the last one… it’s actually a good thing to have limited space.

When you’re writing your ad copy, having less space makes you choose better copy. And it ensures you don’t overwhelm people with too much text.

So I only go to Power Editor for more ad copy space when I really need it.

The truth is, Ad Manager is easier, simpler, and pretty darned powerful. You’ll get a lot done with it.

For example, you’ll see little thumbnails of the ads inside the Ad Set to remind you what they are. You’ll have a better idea where you’re at and what’s going on. You’ll feel more oriented and confident, and get more done.

If you liked this and want more, check out my Social Marketing Profit System course!

By the way, it’s O.K. if later, when you know you’re way around, you decide you prefer Power Editor over Ad Manager, even for the things that Ad Manager CAN do… to each their own.

Just stop telling newbies they HAVE to use the intimidating Power Editor interface.

It’s a lie, and it’s overwhelming people and keeping them from benefiting from the amazing power of Facebook ads.