#INFOGRAPHIC: 5 Tips for Creating Content Marketing That Gets Big Results

Posted on Posted in Advertising, Content Marketing

We also have a video walk-through of how to do this in detail! (opens in new window). Share this Image On Your Site </p><br /><br /><br /> <p><strong>Please include attribution to briancartergroup.com with this graphic.</strong></p><br /><br /><br /> <p><a href=’http://briancartergroup.com/advertising/5-tips-for-creating-content-marketing-that-gets-big-results-infographic/’><img src=’http://briancartergroup.com/wp-content/uploads/2017/03/content-marketing-tips-results.png’ alt=’5 Tips for Creating Content that Gets Bigger Results’ width=’781px’ border=’0′ /></a></p><br /><br /><br /> […]

10 Dramatic Copywriting Formulas From The Super Bowl

Posted on Posted in Advertising, Branding, Copywriting, Facebook Advertising

Do you want your company, product or service to be taken more seriously? TV writers are gifted at drama. We can learn from them to increase the gravitas around our products, services and brands. FORMULA: “This hasn’t happened in ___ years.” Is your product or company or event or crisis the first something in 10, 20 […]

Real-World Growth-Hacking with Facebook Ads

Posted on Posted in Advertising, Conversion Optimization, SaaS, Social Media Strategy

We’ve done lead gen for dozens of companies in the last five years, mainly via Facebook ads (although we provide other services like AdWords and landing page and funnel creation, but Facebook is both hot and indispensable). We also provide feedback when they run into conversion issues…. because, of course, if their site isn’t converting at a minimum […]

5 Keys to Social Ad Lead Generation For Cloud Hosting & IT

Posted on Posted in Advertising, B2B, Content Marketing, Facebook Advertising, Lead Gen

Not long after keynoting for Microsoft, I was contacted by a leader in a Microsoft team that helps their partner companies sell MS hosting services. They had me design a digital marketing training program for these partner companies. We also did a number of pilot programs with cloud hosting companies. For one of these, in 2013, we wrote a […]

Never Exclude Women From Your Social Media Campaigns

Posted on Posted in Advertising, Facebook Advertising, Facebook Marketing, Social Media Marketing, Social Media Strategy

It was interesting that even in the Facebook discussion of the Superbowl, the top three gender-age demographics were female. The Facebook campaign with the least commenting we’ve ever seen was for an action-sports-oriented page with 95% male fans. We had focused on building a completely male fanbase, since the client’s experience was that few women purchased their product. […]

Why Was This FB Post Shared 14,539 Times?

Posted on Posted in Advertising, Advertising, Content Marketing, Facebook Advertising, Facebook Posting, Social Media, Social Media Marketing

Facebook old-timers [I’m looking at you Dennis, Barry and Jeremy!] remember when we got Facebook page likes for less than one cent apiece. Of course, that was before we all got cynical about the value of Facebook fans. Are they worthless? That’s another debate for another day- and my short opinion on that is that they […]

How To Never Run Out Of Great Marketing Copy Ideas

Posted on Posted in Advertising, Content Marketing, Creativity, Digital Marketing

Successful digital marketers test a lot of ideas. Which means they come up with a lot of ideas. Then have the discipline to go through multiple tests. It requires both creativity and organization. Conversely, we’re pretty much screwed when we get writers block, only have bad ideas, or get seduced into writing for engagement rather than sales. […]