Facebook old-timers [I'm looking at you Dennis, Barry and Jeremy!] remember when we got Facebook page likes for less than one cent apiece. Of course, that was before we all got cynical about the value of Facebook fans. Are they worthless? … Continued
Successful digital marketers test a lot of ideas. Which means they come up with a lot of ideas. Then have the discipline to go through multiple tests. It requires both creativity and organization. Conversely, we’re pretty much screwed when we … Continued
Disclaimer: a lot of business owners don’t vacation a lot- they’d rather be working, but successful ones are more able to go on vacation. We’ll come back to the vacation thing- the whole point is: How can you set up processes and systems … Continued
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The idea is to get the best possible results on your ad spend. The enemy right now is media buyers. They want to control all the ad spend even though they don’t know how to optimize digital ads. They are … Continued
It’s been an interesting and successful 12 months working with Microsoft and its hosting partners! Thanks to the amazing Derrick Wheeler, I was honored to be the social media keynote speaker at Microsoft’s Internal SEO conference last year. Since then … Continued