PODCAST: Video Tips, Comedy and “Picking People’s Brains”

Posted on Posted in Humor, Improv, Internet Marketing Strategy, Live Video, Storytelling, Video Marketing, Viral Marketing

One of my best friends in the marketing world, Jason Miller… A man I’ve been on cruises with (yeah I guess we’re old?) A man I’ve studied VIRAL FACEBOOK MARKETING with (we did a landmark ebook called Contagious Content that guided over 100,000 marketers in how to create Facebook posts that get more shares) A […]

What Pokémon GO Means For Your Company’s Marketing

Posted on Posted in Advertising, Internet Marketing Strategy, Viral Marketing

(Putting aside using Pokémon GO to market a local retail business, if that attracts your target market…) Some people say that if your product is good enough, you don’t need to advertise. You’ve never seen a Pokemon Go advertisement, right? Pokémon GO is a huge phenomenon and making them a ton of money, right? So, you […]

Did You Know There Are 5 Types of Facebook Video Ads?

Posted on Posted in Facebook Advertising, Facebook Marketing, Social Media Strategy, Video Marketing

Facebook video is huge- Facebook reported seeing 100 million hours of daily video watch time near the end of 2015. And with the newer “related videos feature,” where people are automatically served another video after their current one, you can bet video views have grown dramatically from there. There are a lot of Facebook video options: Facebook Live Facebook video […]

How Facebook Cut This Company’s Cost Per Lead by 84%

Posted on Posted in Advertising, Analytics, Facebook Advertising, Internet Marketing Strategy, Social Media Lead Generation, Social Media Strategy

This is the first case study interview in the relaunch of my podcast. And yes, a lot of my podcasts start as videos. 🙂 Real companies, real campaigns, real results. One of the biggest problems we struggle with these days is an overwhelm – too much information, too many ideas, too many platforms, too many strategies. What […]

The More Ideas You Test the More Likely You Win

Posted on Posted in Content Marketing, Creativity, Facebook Advertising, Facebook Marketing, Facebook Posting, Internet Marketing Strategy, Social Media Strategy, Strategy

You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. […]

The 5 Facebook Ads Every Company Should Run

Posted on Posted in Advertising, Facebook Advertising, Facebook Marketing, Facebook Posting

Facebook is the king of social media. It has the most users and the best advertising platform. You absolutely have to be marketing on Facebook. Everyone does. Period. And because of the organic reach problem you have to be advertising on Facebook if you want to market on Facebook. But Facebook advertising is a blessing, […]