REPLAY: 5 Mistakes 99% of Businesses are Making with their Marketing & Sales Funnels [Facebook Live Show]

Posted on Posted in Internet Marketing Strategy, Marketing Funnels, Sales, Social Media Strategy

Episode SEIS of Live Online Learning (LOL):

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Here’s what we talked about, in addition to attendee live questions we answered:

  • What IS a Funnel?
    • You may have heard of clickfunnels but that only covers a small part of the whole sales and marketing funnel
    • AIDA: Attention –> Interest –> Desire –> Action
    • Ads –> Landing page –> Content –> Capture/owned media (email/retargeting) –> Sales process
  • What is YOUR Marketing and Sales Funnel?
    • You have a sales funnel even if you don’t know it
    • It’s the steps people take to buy from you
    • Map it out or you won’t know how to improve it
  • #1 Mistake: Too Many Steps in Your Funnel
    • People won’t go too far out of their way
    • People want it to be easy
    • People are easily frustrated
    • How many steps do people have to take to buy from you?
    • How many clicks?
    • How many form fields to fill out?
    • Why the fan-getting process doesn’t work
      • Extra step
      • Fans don’t see posts
      • Still have to pay to get visibility
      • Fan buyer overlap is small
  • #2 Mistake: Not Getting Enough People Into Your Funnel
    • Most businesses aren’t reaching enough people
    • How many people do you need?
      • Do the math
      • Ubiquity
    • Cold traffic
    • Retargeting to get them back
  • #3 Mistake: Not Getting Shares and Virality
    • Don’t sneeze at free exposure and traffic
    • Get more people from the people you already get
    • Is your content valuable enough to get shares?
    • Is it the kind of thing people share?
    • Does it make them look good to share it?
    • Is it easy to share? Share buttons?
  • #4 Mistake: Not Creating and Testing Enough Ideas
    • How many funnels have you created?
    • Are you split testing landing pages?
    • How many new ads have you created this week?
    • If you only have one idea for your funnel, what if it doesn’t work?
    • Russell Brunson says on average with a new business idea they have to try 7 funnels before they create one that’s profitable!
    • When we split test landing pages in lead gen we get 5x the leads
    • Too few ideas leaves you vulnerable to failure and going out of business
    • More ideas means bigger results and profits
  • #5 Mistake: Don’t Be So Inbound and Anti-Push That You Never Close Any Sales
    • Without customers, you go out of business
    • Does your funnel, content and lead magnets pre-sell them?
    • Does it make the sale easier and more likely?
    • Do you ask for the sale or tell them to buy? Are you using calls-to-action?
    • Sell fearlessly. If your thing is valuable and helpful, and you’re focusing on their pains and problems and they’ll welcome it.

 

REPLAY: How to Go Viral and Sell More with Memes [Facebook Live Show]

Posted on Posted in Facebook Advertising, Facebook Marketing, Facebook Posting, Social Media, Social Media Marketing, Viral Marketing

Episode CINCO of Live Online Learning (LOL):

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Here’s what we talked about, in addition to attendee live questions we answered:

  • What are MEMES?
    • “An element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.”
    • “A humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users.”
    • Not unlike cover songs or music sampling by hip hop and EDM artists
    • By nature there is some conflict with copyright and intellectual property, but the law supports music sample and hip hop- memes are very similar.
  • Why use MEMES?
    • Results
      • Big engagement
      • Free shares (viral)
      • Traffic, leads and sales
    • People love them, tap into what they already like
    • Quickly recognizable
    • Fun
    • Easy to create
  • How do you use MEMES?

REPLAY: How to Become an Influencer [Facebook Live Show]

Posted on Posted in Advertising, Facebook Live, Influencer Marketing, Thought Leadership

Episode CUATRO of Live Online Learning (LOL)…

To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified!

Here’s what we talked about, in addition to attendee live questions we answered:

  1. Introduction
    1. What’s an influencer?
      1. An author, expert, TV personality, YT personality, celebrity or microfamous in a niche,
      2. Someone with followers and viewers and the ability to influence their audience-
        1. you’re not an influencer if people aren’t affected by you-
        2. you’re not an infuencer if you don’t have a following
      3. Some online influencers make 6 figures just for being themselves
      4. What the minimum you have to have or be to be an influencer?
        1. There are degrees of influence, but real influencers have a significant impact on an audience- if that’s a small audience they might not need to have 100,000 fans, but until you attract the attention of sponsors or media, you may not be that influential
        2. Once you have impact you’ll probably have haters- that’s a good sign- it’s hard to have haters without having a lot of supporters, it means you are pushing people in a direction and not everybody is going to agree- or you can just get a jealousy response from people who don’t like that you’re succeeding
    2. Anyone can become an influencer and get paid for it if they really want to
      1. Do you want to be a famous paid influencer, or an anonymous cubicle worker?
      2. Even if you don’t have a following you can get one
      3. Even if you don’t currently attract followers you can learn how to
      4. Anyone can make a living being an influencer if they work at it
      5. If you have beliefs, talent, expertise or even just a desire to talk to a lot of people? Then you should become more influential. Your voice, your perspective is important. The world needs your contribution. You deserve to influence an audience.
      6. Everyone who performs or influences large audiences experiences fear, even the best most famous singers and comedians- you can overcome it. It’s simply the desire to do and be your best, feeling the responsibility of a teacher or entertainer- use it to inspire you to prepare and to sharpen your performance.
  2. Network – personal
    1. Deepen your relationships
    2. Meet people in person
    3. Get to know VIP’s
  3. Network – online
    1. How many FB friends do you have? Grow to at least 3,000
    2. How many FB page fans? You don’t have to pay for page likes thru ads, but it’s a good idea until you have more than 5-10k. You should promote posts instead when you can, because having fans doesn’t ensure they’ll see your posts.
    3. How many LinkedIn contacts? Keep growing this, and keep it up with your email, Twitter and FB contacts- try to get over 1,000 at least.
    4. How many YT subscribers? YT and FB, social video is like the new TV- you don’t have a TV show to be famous or make money. And if you learn to do it well in social, maybe one day you could have a TV show too. Go for 100, then 1000, then 10,000.
    5. How many Twitter followers? It’s a good idea to have at least 10,000 – you can use tools like tweepi to follow the kind of people you want as followers and many will follow back.
    6. How many Instagram followers? Go for 5,000- there are tools to help you follow the right people and grow faster
    7. How many email subscribers? Email is one of the best
    8. ways to acquire a powerful list you can always go to for attention to new content or to sell things. Go for 10,000 at least; you need lead magnets- leadquizzes is a good start- but checklists are an easy way give value and get emails without a ton of work.
    9. How many podcast listeners? Podcasting is the new radio- even though it’s not mainstream, it’s a great way to have deep influence on people because they listen for a lot longer than people watch videos.
    10. What’s your monthly total reach? Aim for at least 100,000- you can increase this affordably with Facebook ads- do retargeting to stay in front of your web visitors, email subscribers and video viewers with your newest content.
    11. How much interaction or clicks do you get monthly? Some influencers aren’t really focused on website traffic- they do everything with YT, FB, etc but it’s important to have web visitors for retargeting and to get email subscribers- instead of relying 100% on social sites, since you can’t export a FB followering or YT subscriber list, you should own your list so you can contact them anytime you want- this is how Kevin Hart grew his comedy audiences, for example, and now he’s a millionaire.
  4. Teach
    1. What are you an expert in?
    2. How do you deliver value to an audience that will come to rely on you?
    3. Webinars
    4. In-Person Speaking
      1. Conference sessions and breakouts
      2. Paid speaking
    5. Facebook Live, YT Live
    6. YouTube channel videos
    7. Author books – author = authority
  5. Additional Credibility- what separates you from similar competing influencers? How are you better or different?
    1. Build a bio comprised of the following
    2. How long have you been doing this thing?
    3. Media appearances
      1. Trad like TV- Like Lewis Howes recently getting on Ellen or me being on Bloomberg TV news
      2. New like podcasts- not many give you credibility but it’s better than nothing, it proves people are interested in what you have to say- and it raises awareness of you
    4. Teach at an established college or university
    5. Bestselling books
    6. Working with famous companies or chosen by them, e.g. being an IBM futurist and one of the top social media experts LinkedIn says you should listen to
    7. Contribute to popular blogs
    8. Get certificates/accreditation- G AdWords cert/FB cert, e.g.
  6. Charisma
    1. Likability
    2. Humor- entertainment can have its own value even if you don’t teach- you could be an entertainer in the sports niche and make money from athletic companies- JP Sears does a great job of being hilarious about the niche in which he also does serious consulting
    3. Authenticity
    4. Personality
    5. Charismatic Leadership Traits from Professor John Antonakis
      1. Verbal
        1. metaphor and comparison,
        2. Story- do storytelling shows, study story structure and hero’s journey
        3. rhetorical question,
        4. contrasts,
        5. lists and repetitions,
        6. moral convictions,
        7. expressing the sentiments of the collective,
        8. setting high and ambitious goals, and
        9. creating confidence that goals can be achieved.
      2. Non-verbal – go to toastmasters, take improv and acting classes
        1. animated voice
        2. facial expressions, and
        3. Gestures
  7. How to get paid
    1. Consulting
    2. Sponsorships and endorsements- make sure to follow the FTC rules about disclosing when you’re being paid for what you’re saying, or you could get fined big time
    3. Live speaking
    4. Paid webinars

REPLAY: 5 Biggest Lead Gen Mistakes [Facebook Live Show]

Posted on Posted in Advertising, Facebook Live, Lead Gen, Social Media Lead Generation

Episode TRES of Live Online Learning (LOL)… as usual we debuted a cool cheatsheet (8 Tips for Lead Magnets That Sell) AND gave away a seat in my Facebook ads course.

To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified!

Here’s what we talked about, in addition to attendee live questions we answered:

  • Why build a list?
    • Most people don’t take action right away first time they come to your site- what % of your visitors become customers the first time they come to your site? How long do they spend on your site the first time they come? Often it’s just a couple minutes.
    • You have to build a relationship and take time to tell the whole story of
      • your value proposition,
      • your company,
      • how you can help them,
      • how you’re different,
      • why they should work with you
      • And you need to capture their info so you can continue that relationship.
    • Historically email marketing is the highest profit digital marketing channel, period.
    • Along with retargeting, it’s hard to do profitable digital marketing without email marketing and lead gen.
  • Do you have an email list?
  • What should leads cost?
    • List some of our results
    • Home furnishing client: 84% reduction in cost per lead through customer analysis to discover ideal customer profile, plus ad and audience testing.
    • Self-help author: 32-cent quiz leads and $3 ebook leads.
    • Staffing company: job applications at 75% lower costs than CareerBuilder.
    • Travel and hospitality: 10-cent B2C leads.
    • Marketing services: $1.82 B2B leads through combination of ad testing and personality quiz.
    • Musician promotion and mentorship website: 7x the new users mainly by testing 80+ images and 15 audiences.
    • Microsoft partner cloud hosting company: $29 B2B leads from CTO’s and IT sys admins.
    • What are your leads costing you?
      • If they’re free, you’re probably not advertising which means you can’t accelerate your volume. Very few companies find free ways to drive enough lead volume.
    • How do you drive down lead gen or email subscriber costs?
      • Smart advertising and testing- having an optimization process to drive more action at a lower cost- ours is called A.C.T.
      • Conversion optimization through split testing
      • Great lead magnets- creating and testing 4-5 of them at least over time
      • Have you analyzed your audience with facebook audience insights?
        • Targeting helps a ton- if you’re in front of the wrong people, you may not get leads, and even if you do, you won’t get sales
  • How do you get more leads? Are you getting enough leads? How many new leads or email list subscribers are you getting a day?
    • Are you giving people a reason to give you their contact info?
    • A newsletter isn’t good enough
    • Are you split testing your landing pages
    • Do you want five times as many leads?
    • List the x times we got from each kind of testing
  • Are leads good enough or do you want sales
    • Are your leads becoming customers?
    • What’s the lifetime value of your leads? (how much revenue does the average subscriber bring you?)
    • Are you reaching enough people? If you don’t get enough leads you’ll never get sales-
    • It’s possible to get leads in a way that doesn’t make them think of you as someone to buy from- they get the thing and forget
    • They maybe get the lead magnet and don’t even read it
    • You might get an email but not have a follow-up sequence to engage and educate and warm them up
  • How being a thought leader increases the power of your lead gen- they want you not just one of you
    • Is it hard to sell the leads you get?
    • Maybe you aren’t differentiating yourself enough
    • How are you different or better than your competition?
    • Do you know who your competition is?
    • Does your lead magnet position you as different and better?
    • Start selling before they talk to a salesperson
  • 10 Lead magnet types
    • What kinds of lead magnets have you created?
    • Quiz, checklist, ebook, case study, webinar, free report, whitepaper, swipe file, cheatsheet, toolkit
    • Whitepapers are boring but credible and highly shared on linkedin
    • Quizzes are the most shared type of lead magnet on facebook
    • Checklists and ebooks are good on fb, li, twit- so doing quizzes, checklists and ebooks is a good way to hit all three.
  • What you need to do great lead gen
    • Advertising (traffic source)
    • Lead magnet (reason to give up contract info)
    • Split testing landing pages, with platform like unbounce, leadpages, clickfunnels, optimizely, optimizepress (or maybe skip this with fb lead ads)
    • Email provider like aweber
    • Email follow-up sequence

 

REPLAY: Facebook Video and How to Get 1,000 Views for $4.37 [Facebook Live Show]

Posted on Posted in Advertising, Facebook Live, Video Marketing

Episode DOS of Live Online Learning (LOL)… as usual we debuted a cool cheatsheet (The 5 Facebook Video Ad Tips Cheatsheet) AND gave away a seat in my Facebook ads course.

 

We talked about:

  • Facebook Video Stats
  • Facebook Video Tips
  • Facebook LIVE Video Tips
  • Facebook vs YouTube marketing and advertising
  • And answered questions live!

To be doubly sure not to miss future live shows, opt in here to join the email list so we can keep you notified!

 

REPLAY: Top 10 Facebook Ad Mistakes [Facebook Live Show]

Posted on Posted in Facebook Advertising, Facebook Live, Facebook Marketing

Our first episode of Live Online Learning (LOL) last Thursday went great! Kate rocked it, of course… I played a theme song I made up on guitar. We taught a ton of valuable stuff for free.

We got over 1,000 views the first day, and another 1,800 since then.

Here’s the replay:

We debuted The Top 10 Facebook Ad Tips Cheatsheet, which you can get here…

And we gave away a free seat to my Facebook ads course, The Facebook Leads and Sales Machine. Congrats to Lizzie Smith-Wetzel on winning!

This Thursday 4/13 we’ll be at it again- 11:30am EST, on the topic of “How to Get 1,000 Facebook Video Views for $4.37.”

We’ll talk:

  • Facebook Video Stats
  • Facebook Video Tips
  • Facebook LIVE Video Tips
  • Facebook vs YouTube marketing and advertising
  • We’ll answer all your questions live
  • We’ll give away another awesome cheatsheet… this one is about VIDEO
  • We’ll give away another seat to my ads course!

Click here then click [Get Reminder] to get a reminder from Facebook when we get close to going live.

To be doubly sure not to miss it, opt in here to join the email list so we can keep you notified about all upcoming live shows!

 

How to Go Viral and Sell More with Memes

Posted on Posted in Sales, Social Media Strategy, Viral Marketing

[Originally posted on Amazing.com]

Many companies go after engagement in social media. Others go directly for sales. If you can get both engagement and sales at the same time, that’s the holy grail. In this post, we’ll talk about both, using a type of post that not everyone has already worn out.

Engagement itself is valuable because it:

  • Grabs Customer Attention: Many companies spend millions just on reach and exposure, but it’s hard these days to grab and hold attention, and the competition just for attention is fierce.
  • Starts a Conversation: Engagement proves you not only got customer attention, but interest, which is one level better. You can get valuable information from customer interaction that can help you sell better.
  • Creates an Emotional Relationship between your customer and your brand, which increases the chance you’ll get the sale and increases the chance they’ll become loyal to your brand and stay loyal to you. It’s not just about sales, but about long-term customer loyalty.

There are many types of Facebook posts that create engagement. But few companies have taken full advantage of memes, which is crazy because we want Facebook posts that get shares, and…

A meme (/?mi?m/ meem) is “an idea, behavior, or style that spreads from person to person within a culture”.

You can take any of your own images and turn them into memes with this tool: https://makeameme.org/upload

For example:

New Live Series

Posted on Posted in Facebook Advertising, Facebook Live, Facebook Marketing, Internet Marketing Strategy

I’m very excited to announce a new Facebook Live series about how to do better marketing…

And I have a co-host! Video marketing strategist and Facebook Live Diva Kate Volman, who’ve probably heard of from her GoDaddy’s Garage interview series and her work with Jay Baer…

Here’s what it is:

  1. A weekly Facebook Live on teaching you LIVE how to get better results on various social marketing topics. Interact, ask your questions, heckle me, whatever you want.
  2. During each Facebook Live we’ll tell you how to get a super-valuable FREE download checklist, tip-sheet or cheatsheet.
  3. Each week I will give away one seat in my popular Facebook advertising course (The Facebook Leads and Sales Machine, a $997 value)! Some lucky business owner or marketer (who answers the day’s quiz question correctly… you do have to show up and listen and learn first!) will win a free membership to the course.

If you don’t want to miss these live trainings, use this link to opt in and I’ll send you an email when it starts!

Here’s a Facebook Live video about the Facebook live video series 😉

brian.carter.man/videos/10155193147578383