If you’re going to do digital marketing or social marketing you have to have geeks or you have to get a little geeky. What does that mean? You need to get into the analytics, you need to look at your metrics, you have to start keep a track of these stuff.
You can’t just put on a content calendar that you think is full of content that you like or your marketing department likes or your CEO likes because what really matters is what your customer likes.
That geeky approach, the scientific marketing approach … Facebook is a digital marketing laboratory.
You put this content out. You can get ideas from a bunch of different places, from anyone in your company, anywhere. From customers, anywhere.
Throw all those ideas into your internet digital laboratory aka Facebook see what metrics come back, get a little geeky, look at those numbers and figure out what people like and what they don’t.
It doesn’t matter what YOU like. It matters what your customer likes.